The grind continues on building the startup as an educational company. I’ve been working quite a bit with the mentor and focusing on how I’m delivering and what I’m delivering.
He’s queuing me up for some “training” with members of his Facebook groups (he manages a group of 15,000+ as well as a paid group of 500). I’ll be spending time with a number of individuals and working them through the content I’ve been building and helping these people with their businesses. It gives me an opportunity to try some things, get feedback from real potential customers, and then develop a product that fits their needs and solves their problems.
I’ve got an idea on where this needs to go based off the work I’ve already done with a few entrepreneurs, but gathering more feedback should be good.
Once these calls are done, I’ll be doing a webinar with his group as well to present some time saving tips to help them in their businesses. It’s really a business development type arrangement, where I get access to his audience by providing him a webinar that he can add to his vault.
I’ve also been revamping the way I write and post. I had been writing a post every day or two on productivity, efficiency, effectiveness, etc. but found that it was too much for me to come up with new, exciting content 4-5 times a week. It’s not that I didn’t have ideas… I could keep this going for quite a while with different content, but the challenge has been that there are other things I want/need to be doing that I haven’t had time for.
I’ve also felt like the posts are shorter than they should be, light on information, because they have to be for me to do so many of them.
With the new approach, I’m going to write one long post per week. This post will be ~2000 words and will allow me to go deeper into whatever topic I’m writing on.
I’ll write the posts on Sunday, and then throughout the week I will post smaller snippets on social media with references back to the post.
I think this approach is more manageable, will be better for SEO, will give me the time to focus on other things other than cranking out posts, and will still give me all of the content I was getting out of daily posts.
I’ve also bee working on playing around with different technology related to client tracking systems, scheduling, course management, and more. Some software has turned out to be great while others I’ve already decided they aren’t worth the time. This is helpful not only in managing my own business but will also play a part in what I’m able to suggest to others in getting their organizations more efficient.
I’m also trying out a new slant on what I’m doing. I’ve set up an additional domain at the counsel of the mentor, brilliantlyboring.com. His reasoning is that the stuff that I’m teaching is boring to most people, but it is the smartest thing people can be focused on in order to scale and improve their business. It’s an interesting take on things, and while a little self deprecating, I think it fits well and gives me the challenge of making this more interesting.
More to come as things continue to progress!