I’m just starting week two of this new content process and so far, it’s feeling much better. I’ve written some much longer posts on the last two Sundays. The first one was about 2200 words and the second was 2550 words. Throughout last week, I was able to draw from the larger post each day and highlight a small piece, creating additional posts each day that link back to the bigger post.
This week I’ve added a new tool, buffer.com, which allows me to schedule the smaller posts in advance. Yesterday I wrote the long post as well as 12 tweets, 2 for each day of the rest of the week. I also wrote a Facebook post for each day and scheduled that too. This means that I am done with all of the core content creation for the week and can focus on other things each day instead of stressing out over posts for each day.
I’ve planned some time away from the family and the corporate gig for next week. I’ll be going to a cabin on the coast for the week by myself, with the sole intent of working on the business. I’ll be focused on creating a lead magnet or two which will be used to start building an email list of potential clients.
Speaking of lead magnets, the way the products have been forming in my mind is that there is a sequence of key ingredients for each product.
- There is a specific problem to solve
- I have the experience and background to solve it
- A lead magnet specific to the problem/solution
- A product (course, book) to solve the problem
It’s pretty high level, and certainly not some new or magic formula, but it’s what’s forming in my head as to how I need to be thinking about making this all work. I’ve got a few problems that I’ve been able to verify over the last few months with the different folks I have been working with.
I plan on spending my time away to work on the lead magnet, course/book, and additional content specific to one of these problems. I’m not positive which one I want to start with yet, but think it will be either “I need to hire/build a team” or “My team isn’t producing enough”.